Planning guide
The figures below are the ones we quote against for real London events. They assume a mixed adult crowd and a bar that is actually staffed — self-service always consumes more.
| Event length | Drinks per guest | What that usually means |
|---|---|---|
| 2 hours (reception) | 2–3 | Arrival drink plus one or two rounds |
| 3 hours | 3–4 | One cocktail, then wine, beer or a soft serve |
| 4 hours (standard) | 4–5 | The planning baseline for most parties |
| 5–6 hours | 5–7 | Service slows after the food; pace matters more than volume |
Consumption is not flat. The first hour is the heaviest by a distance — guests arrive thirsty, take a drink at the door and finish it during the first conversation. Once food appears, the pace halves. It picks up again for the toast and the first hour of music, then falls away.
This matters more than the total. A bar stocked evenly across four hours will feel understocked at 7.30pm and overstocked at 11pm. Weight the order to the front.
Budget around 1kg of ice per guest for a cocktail-led event. Most of it never reaches a glass — it lives in the ice wells keeping bottles cold. Under-ordering ice is the single most common way a good bar slows down on a warm evening.
Order on sale-or-return where your supplier offers it, so unopened stock goes back. When we supply the drink, that is how we quote it — you pay for what is opened, and the estimate is set against your actual timeline rather than a flat per-head figure.
Send the date and guest count and we'll put real numbers against your timeline.